Last year, Net Applications reported that MacOS users officially make up 10% of the worldwide personal computer population. That may not seem like something to brag about these days, but when you realize that number was at 6.2% just 12 months prior, it’s time to take notice.

You may also have noticed more MacBook users in both your personal and professional circles. In fact, MacBook training for individuals is one of the most common requests we receive at SiOne Business Consulting. With Windows being such a staple in the small business world, as well as being the primary used personal computer system, why are more people starting to use Macs? It turns out, there are a few key reasons why a long-term shift may becoming.

Cheaper Cost of Ownership 

Higher quality comes with a higher price point, and MacBooks are no exception to this. Though the initial price of an Apple computer might give many people sticker-shock, it’s the long-term return on investment that has others seeing MacBooks as a cost-effective choice. 

Consider this: the average MacOS user keeps their device for roughly 6 years, while the average Windows user purchases a new laptop every 2-3 years. Even at the low-end, replacing a Windows device at that rate would cost between $800-$1200 over 6 years. A MacBook Air currently sells for about $1000. 

Additionally, MacBooks retain roughly 40% of their value at resale. Selling a MacBook Air after using it for 6 years will give you $400 to put towards a new computer. In most cases, even a well- maintained Windows device will cost more to recycle after 2-3 years than to simply donate it.

The hardware itself isn’t the only advantage Apple has over Windows. Outside of specialty software, the MacOS comes with plenty of built-in software, eliminating the need to purchase applications like Microsoft Office and additional security tools. 

Better app compatibility 

Gone are the days of wondering if an application you like to use will work with MacBooks the same way it works with Windows. This is largely due to cloud services like Office 365 giving users the ability to access the most common applications from a browser, regardless of their operating system. 

Because of the flexibility cloud services provide, small businesses have recently started allowing employees to bring their devices of choice to work. It is not uncommon to see newer businesses and startups operate in an all MacOS environment.

Ultimately, apps are being designed with mobility in mind, and Apple is nearly synonymous with mobility. As Apple continues to redesign their MacBooks to be compatible with third-party iPhone and iPad apps, you should expect even more of an uptick in individual and business MacOS users.                                                                                                                                                                                        

Simplified User Experience 

iPhone and Apple Watch
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The average person’s first interaction with Apple comes from the iPhone.

Although Apple touts its products as powerful machines, the interface across their devices is relatively user-friendly and can be used with the little-to-no setup. The intuitive nature of both iOS and MacOS is one of the reasons many of our older users are starting to take a closer look at MacBooks.  

While there is no denying the ease of use Windows 10 carries, the trouble lies in the amount of customization and support that is needed for Windows devices. The sheer number of options, settings, and software that comes with a Windows device can be overwhelming for the casual user.

When a user purchases a MacBook, they know they can expect the same experience no matter what model they have. Their software and support will not vary between their versions. The reliability and predictability of Apple has caught the attention of the average person who realizes they do not need the power and variety offered by Microsoft.

No matter how you feel about Apple, their ability to build such a strong community of loyal users is unmatched. Whether it’s by choice or by default, if a consumer owns an iPhone, they are twice as likely to own another Apple product, such as an iPad or MacBook.

Apple isn’t just a brand to its users; they are a culture. Consumers in the Apple ecosystem appreciate the consistency of their experience. MacOS users can FaceTime and Message directly from their desktop, keeping them always immersed in the iPhone or iPad world.

These are just a few of the reasons Apple computers may be headed for longer-term growth. We want to know about your experience. What type of computer do you have for personal use? What computers does your workplace use? Let us know in the comments below or reach out to us on our social media channels.

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